Export Your CRM Data to Use for a Custom Audience List Look, very few people are doing this, and those who are doing it have not tapped into its maximum capability. This is unicorn land because we’re taking retargeting to a whole new level. What I’m spilling today is not run of the mill. Return visitors are 2x to 5x more likely to click through than new visitors, and they are 3-5x more likely to convert!Īnd that’s just with run-of-the-mill retargeting! I’ve measured the effectiveness of brand affinity using CTR as the KPI. Their affinity predisposes them to conversions. These humans already know about your brand, have visited your website, have clicked a CTA, abandoned a cart, filled out a form, or something. Why are they so desperately eager to convert?īecause of brand affinity. It’s almost like they’re sitting, waiting, device in hand, ready for you to serve them an ad.Īs soon as you do, they pounce like a kitten on a laser pointer beam. When you serve ads to warm contacts, those contacts are primed and ready to convert. You can’t just flip the switch on remarketing and expect to 10x your advertising. (Plus, the massive amount of click fraud on the Google Display Network.) You might still be dumping thousands of dollars to attract top-of-funnel clicks from mere tire-kickers. Of course, Google has an effective remarketing system, too.Īnd, as cool as it is, retargeting is no by itself a silver bullet. You’re probably familiar with the concept. Export your CRM data, plug it into the advertising platform of choice, and target that specific audience with custom ads.ĭetails are below, but it’s really that simple.įor the last five years, ad platforms have evolved to the point where they can retarget leads and push them further down the funnel. This approach is really simple, but by my estimates, fewer than 2% of marketers are doing it. Overview: The Strategy Explained (And Why It Works)
#HUBSPOT CHATBOT HOW TO#
If you want to massively boost success on all major advertising platforms, I explain in exacting detail just how to do it.
It’s the ultimate unicorn method - something I stumbled upon in my lifelong search for unicorns. If you’ve ever wanted to slash your ad spend while simultaneously boosting your ROAS, this is the article to read. Today, I’m going to show you how to use your CRM data to inform your advertising campaigns and 10x your ad results.
What if the leads you generate and store in your CRM holds the key to unlocking massive results from your advertising? What if I told you that your CRM is a *marketing* cash register just waiting to be opened?
#HUBSPOT CHATBOT SOFTWARE#
Marketers are responsible for getting more traffic, clicks, and conversions on signup pages.Īnd when a prospect signs up, ding! All that information drops straight into the CRM.īoring, right? For the marketer, the CRM is a ho-hum piece of requisite software that just collects data. You store your leads’ information and track them through the sales funnel.
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